If Dream Publishing and Microsoft Game Studios had taken the time to conduct the necessary research and if they had understood the importance of culture when selling a product or service in foreign markets, it wouldn’t have come this far. The companies should have realized the importance of Islam to many people throughout the Middle East and should have been able to tailor the game when selling to that particular market.
What is culture?
Culture is comprised of many different elements that have been passed down for generations, including knowledge, beliefs, experiences, values, attitudes, religion, art, ideas, laws, morals, customs and ways of perceiving the world. Some aspects of culture are visible, such as the way people dress or the food that they eat, while other elements of culture are invisible, such as the importance of religion, beliefs surrounding the role of family in a ...