Supporting a digitally enriched customer journey right across all markets is no easy task. It involves far more than introducing new interfaces or apps. What organizations really need is to upgrade their global strategies.
It’s rare to go for more than 24 hours without receiving an email that references "digital transformation" in some way. Organizations of all types – commercial, government, NGOs, non-profits, and educational institutions – spend a lot of time discussing the challenges and changes required by digitalization. But who’s taking responsibility for the global ramifications of these initiatives? How are companies measuring success or failure? How will global content evolve as a result?
Based on in-depth interviews with C-level executives across various industries and a survey of 53 content marketing and localization managers, CSA Research shares how challenges and responsibilities for digital transformation are perceived and managed.
How does the commercial sector define global digital transformation?
Some executives refer only to what's going on in their marketing organizations when CSA ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.