Anyone who has worked long enough on the service provider side of the translation business knows that translation buyers typically only have two types of translation projects: the ones that are urgent and the ones that were due yesterday. As most commercial translation projects are closely linked to the effort of selling a product or service in international markets, the time required for translation can mean lost revenue due to the inability to generate sales in a given market. While many in our industry consider lengthy turnaround times for high-quality human translation a given, there are, in fact, many steps translation buyers can take to expedite the delivery of their most time-sensitive projects.
Plan for translation
Integrate translation into your marketing plan
It may sound trivial, but planning for translation from the outset of a project – and acting upon that plan – is the single most important factor for reducing turnaround time. Many of the steps discussed below (e.g. developing a project-specific glossaries, style guides, document templates, etc.) are typically too complex, time-consuming and expensive to be performed from scratch on an ad-hoc basis for a single, high-priority translation project. However, if maintaining multilingual glossaries and style guides is part of a global communication strategy, updating these resources where necessary for a specific project is generally much more feasible.
Build a strong relationship with your service provider
Today, many (corporate) translation buyers treat translation as a commodity, and, consequently, use a transactional ...
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