From 9-12 May Robert Etches attended the GALA conference in Prague. He captured his impressions and thoughts in his in-depth conference report.
What is GALA?
The translation and localization industry is one of the most fragmented in the world, the ten largest companies not even accounting for 25% of global turnover. Nine times out of ten, clients select a national provider, which means they rule out many excellent options due to the very language and cultural barrier they are paying us to overcome. Translation agencies are often founded by linguists who turn into businessmen and women, rather than vice versa, which means their companies are run with a high degree of subjectivity rather than cold business acumen.
GALA (Globalization and Localization Association) is an attempt to bring together these many actors, both clients and translators, to discuss shared challenges and to try and map out a future for an industry that wakes up every day to the fact that translation is viewed as a cost, not an asset.
Who was there?
I was ...
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