The United Arab Emirates (UAE) is part of a traditional society full of symbols, rituals, values and contextual elements, as well as surprisingly unique patterns in consumer behavior. According to the UAE Ministry of Planning, the UAE is the most wired nation in the Arab world and also one of the top nations in online presence worldwide. In order to reach this potent market, a company’s website should be reviewed for both cultural customization and correctness, as well as be localized into the target languages for the locale.
Currently, there are 29 free trade zones in the UAE, with another nine in development. The Jebel Ali Free Zone in Dubai is the most prominent. In these free trade zones, foreign companies are permitted to establish wholly-owned branches that are exempt from the requirement to appoint a national agent (sponsor).
Family ties, both nuclear and extended, are extremely important to UAE consumers. It is expected that people will share resources with their family. Although women play a central role in the family, especially when it comes to household items, it is considered unacceptable for them to live alone. The husband is the key decision-maker in the purchase of luxury items. It is considered important to carry items that give a person prestige, and these items can be designated by the consumer segments. These include western items and technology gadgets. UAE consumers seek out the best ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
