The way customers use our products reflects their experience and expectations. So how can we gain insight into their expectations to keep them engaged and satisfied with our product or service?
No item is inherently usable. Rather, the context in which we use an object determines what we expect to do with it. These expectations are not innate, but reflect cognitive processes connected to our prior experiences in a location. By understanding these relationships, technical communicators can create material that meets an audience’s usability expectations for a setting. Developing such knowledge involves answering central questions about the context in which items are used.
Where am I?
When we enter a location, our minds try to determine where we are. If it is an unknown place, we try to determine “What kind of place is this?” – for our location governs what we expect to do in that space. If it is a known place, we review the setting to confirm we are in the correct location and confirm what we expect to do in this space. Such identification of place is the first step to ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.
