Your company’s website is the entry gate for most customer relations: This is the place where visitors first catch a glimpse of your profile and form an impression about your organization. This first impression is often decisive of whether or not this web user will become your customer. So how can we create well-structured, catchy content to improve our web performance?
Content is the backbone of a company’s online presence. Imagine you want to purchase a medicine online and visit the manufacturer’s website. On the homepage you find information about the company, the medicines it sells, its retail stores, a map showing its store locations, etc. Your immediate mission is to find the medicine and order it. However, you cannot find a link or tab that lets you order the medicine easily and quickly. You get frustrated because you are forced to view all this information that is currently of no interest to you. You wonder how a company can be so ignorant about its content. Content is what connects organizations with their customers. It needs to be accurate and at the right place.
What is a content strategy?
In the online world, clear, concise, and well-structured content is one of the most important layers forming the foundation of your business. Content ...
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