Within content enterprises, the continuous delivery of content in multiple languages has quickly become a basic need. How did we get here and how can we ensure meeting customer demands?
In 1998, software releases for a large desktop suite could be separated by up to 18 months, and even more for an operating system. Translated versions of the software could take even longer. Simultaneous shipping (Sim-ship) of different language versions was a pipe dream. At the time, translated versions of software could ship three to nine months after the English product – a gap that was commonly known as the "language delta".
Fast forward to the present day. Customer requirements have changed significantly and so has the ability to meet those demands. Audiences are used to receiving new content on an ongoing basis, and expect this. Companies like Hubspot and Marketo never stop producing content and constantly feed their audiences with updated and relevant information they can access through different channels. This "new normal" has driven investment and a focus both on customer ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.