The hype around content marketing has left many of us wondering what changes it will bring to our professional lives. Is it all happening in the parallel universe called marketing? Or are we on the road to technical content marketing?
Content marketing has been getting a lot of attention recently. And it’s not hard to see why. Organizations are coming to the realization that, in a busy and mobile world, the only sure way to connect with prospective customers is to share good content with them. People have become very adept at skipping over advertisements, whether they see them on television, in magazines, on search engines, or on mobile applications. Marketing teams are therefore confronted with a serious challenge. And, with a fantastic new opportunity. This is why content marketing has received so much attention.
We are all publishers
With content marketing, organizations have come to recognize that they are publishers and that they must produce and deliver content that their customers and prospects want to use. And, just as technical communicators have known for some time, these organizations are also seeing that ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.