AI is producing content better and faster than ever before. That’s leading some companies to cut their teams of content professionals while employees, such as technical writers and instructional designers, wonder how long they’ll have their jobs. However, the bigger disruption we’ll see in 2026 and beyond is less about AI replacing professionals. Instead, it’s about employees evolving from content creators to content curators.
The sheer volume of content created by AI doesn’t solve many of the problems faced by enterprise teams seeking to avoid duplication and ensure that information is consistent, accurate, and valid. This means experts will be needed to assemble existing content components or topics into different communications vehicles – chat bots, how-to guides, course materials, and policy manuals, to name a few. They will also need to manage the content to reduce duplication, maintain consistency, understand and address content gaps, and ensure that vast stores of content can be easily searched.
Moreover, AI leapfrogs all the steps that enterprise content groups have worked so hard to implement in terms of quality control, peer review, misinformation protection, etc. So, content curators will also need to enforce these practices. And they will be responsible for feeding content into other AI tools downstream.
The good news is that many corporate content creators already have the fundamental skills to become content curators. It’s more about making the cultural mind shift.
Anthony Olivier, MadCap Software