Servitization of products and content
There was a time, not so long ago, when products were just products. However, as technology has advanced and products have become ever more sophisticated and digitally connected, expectations around customer service for products and after-sales support have soared. And as the Internet of Things increasingly becomes a day-to-day reality, these expectations will only grow.
If technological change and rising customer expectations weren’t enough to contend with, many manufacturers face market saturation and limited growth prospects. And with technology constantly evolving, products that can take years to develop may quickly become outdated and redundant, threatening the company’s return on investment. In addition, customers are becoming increasingly wary of investing heavily in products that have a shorter and shorter lifespan.
The challenges are certainly daunting but some manufacturers ...
Read more after login
tekom members can log in directly with their "My tekom" access data.
You are not yet a tekom member, but would like to read one or more articles in full? Then you have the opportunity to register on the internet portal of the technical journal 'tcworld' without obligation. Once you have registered, you can select any three specialist articles and view them in full for a period of two months. The selection will then be deleted and you can select three new articles for the next two months.
As a tekom member you benefit from the following advantages::
- Online access to all articles of the trade magazine 'tcworld magazine'
- Exclusive specialist articles from all areas of technical communication
- Regular new articles from over 300 authors
- The technical journal 'tcworld magazine' as a printed edition
- Reduced admission prices to tekom conferences
- Membership fees for tekom publications
- Access to 'my tekom', the web forum with job offers / job requests, appointments, expert advice, service provider file and much more
Login
Registration
Promised: The trade magazine 'tcworld magazine' is the best we have. And we don't make the choice easy for ourselves. Every month, the editorial staff of the technical journal 'tcworld magazine' publishes the latest articles by renowned authors. This demanding selection is available exclusively to members of tekom (as usual, including the printed edition).
The trade magazine 'tcworld magazine' stands for intelligently prepared specialist articles, texts written to the point, informative content, surprising insights, international perspectives and communicates technical communication in an understandable, fast, clear and uncomplicated way - exclusively for you.