Neuroscientists are trying to solve the question: What happens in our brain when we read? Which linguistic means affect us? When is a text comprehensible? They are confirming longstanding rules with their modern imaging methods – and delivering new, startling rationale.
Technical writers deal with language every day. They have internalized rules for clear, comprehensible writing. Now and again they will however ask: Why is it so actually? Is there a scientific reason for the rules for comprehensible writing that have been known for centuries? The neurosciences have also dealt with comprehension of texts in the past years – and are providing scientific explanations for the writing rules for the first time. Neuro-scientific research namely substantiates: There are good reasons for using a gripping language, because simple words in clear sentences trigger the greatest impact in the human brain.
Our knowledge about how language is processed by the brain has grown enormously in the past decades. We can see the brain when speaking, reading and understanding language through imaging methods. Two methods are primarily involved here: First, the functional ...
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