Localizing VR: Why Cinderella can’t wear glass slippers in Vietnam

Since the dawn of globalization, we’ve been discussing the challenges of adapting products and information to new international markets. But designing authentic experiences in Virtual Reality environments provides localizers with a whole new ball game. One that doesn’t even leave a Disney heroine’s wardrobe unchanged.

Text by Emre Akkaş


Localizing VR: Why Cinderella can’t wear glass slippers in Vietnam

Image: © da-kuk/istockphoto.com

Once a machination of sci-fi writers, Virtual Reality has today become a very real part of our lives. It is estimated that by the year 2020, the global Virtual Reality market will be worth $30 billion; that doesn’t even include the potential worth of Augmented Reality (AR), which is projected to hit a whopping $90 billion. However, as tech companies race towards the future, unexpected hurdles have come up that hinder VR experiences from reaching global markets. Perhaps you are wondering why it even matters for VR to be developed for global markets? After all, the domestic market seems to be thirsting for VR experiences.

Well, to answer this question, we have to step back and realize that the realm of possibilities for Virtual Reality stretches far beyond video games. From companies using VR to train and educate people from different parts of the world, to capturing and sharing personal ...